Insights
Guidance for leaders reviewing agency performance
Frameworks, checklists, and diagnostics drawn from independent audit practice. No vendor positions, no promotional claims.
- Social Media Performance
- Content and Creative
- Marketing Agency Performance
- Media and Measurement
- Commercial and Contracts
- Governance
How to Audit a Social Media Agency: A CMO's Guide
Most social agency problems are diagnosed by feel. An audit replaces impressions with platform evidence, and gives leadership a decision it can defend.
January 14, 2026 · 9 min read
- Social Media Performance
12 Signs Your Social Strategy Is Actually a Publishing Schedule
Individually these signals are unremarkable. In combination they usually indicate a calendar wearing the language of a strategy.
January 28, 2026 · 7 min read
- Media and Measurement
Paid and Organic Social Alignment: What CMOs Should Be Able to Verify
Alignment is not a statement of intent in a status meeting. It is a set of things a client can independently verify across paid and organic social.
February 11, 2026 · 8 min read
- Content and Creative
Why a Full Content Calendar Can Still Underperform
A full calendar measures production capacity. It says nothing about whether the work earns attention on the platform where it runs.
February 25, 2026 · 7 min read
- Marketing Agency Performance
The CMO Scorecard for Marketing Agency Performance
Scorecards fail when they measure satisfaction. They work when they measure evidence, across social, content, and media disciplines alike.
March 10, 2026 · 6 min read
- Commercial and Contracts
Creator Program Accountability: A Contract Audit Checklist for Marketing Leaders
Most agency contracts were written before creator programs existed. The gap between the paper and the practice is where value and risk both leak.
March 24, 2026 · 8 min read
- Governance
When to Reset a Marketing Agency Relationship, and When to Replace It
A review is an expensive way to discover that the problem was structural on the client side.
April 7, 2026 · 7 min read
- Media and Measurement
Social Media Reporting Red Flags: When Agency Measurement Needs an Audit
Measurement problems present as performance problems. Diagnosing the wrong one is expensive, especially on social channels.
April 21, 2026 · 7 min read
- Governance
A 90-Day Turnaround Plan for an Underperforming Marketing Agency
Remediation without checkpoints becomes an extension of the status quo with better intentions.
May 5, 2026 · 8 min read
- Governance
How to Choose an Independent Marketing Agency Auditor
The value of an audit depends entirely on whether the auditor has anything to gain from the conclusion, and whether it understands social platforms as well as media contracts.
May 19, 2026 · 6 min read
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