FAQ
What leadership asks before commissioning an audit
If a question is not answered here, ask it directly. We would rather decline an engagement than accept one that cannot produce reliable evidence.
- Is this a media audit?
- It includes media delivery and financial efficiency, but it goes further. We assess the entire system that determines campaign performance: market, audience, positioning, offer, creative, copy, media, destination, measurement, and commercial result.
- Why not rely on platform reports?
- Platforms report activity and attributed outcomes inside their own environments. They cannot independently establish whether the audience was right, the positioning was credible, the destination converted the promise, or the result was incremental and profitable.
- Do you replace our agency?
- No. The audit provides an independent diagnosis and an implementation-ready blueprint. Your internal team or existing partners can execute it.
- Will you criticize the creative subjectively?
- No. Creative findings are tied to the communication objective, audience evidence, channel context, comprehension, branding, behavior, and available performance evidence. Where evidence is insufficient, we state a hypothesis and define a test.
- Do you conduct customer research?
- Primary research is available as a clearly priced add-on. If current evidence is insufficient, we will not claim to know how the market perceives the brand.
- When does the delivery clock begin?
- When all required inputs have been submitted and accepted. The portal shows any missing or unusable evidence before the clock starts.
- What do we receive?
- A nine-dimension scorecard, evidence-backed findings, connected root-cause analysis, prioritized recommendations, and a 90-day Campaign Improvement Blueprint.
- Do we have to hire you to implement the recommendations?
- No. The blueprint is designed for your team or partners to execute. Any additional work is separately scoped only if requested.
- Can you guarantee results?
- No responsible audit can guarantee market behavior. We make the evidence and uncertainty explicit, prioritize the most credible opportunities, and define how each recommendation should be tested.
- How is pricing determined?
- Standard pricing is based on campaigns, markets, audience complexity, creative volume, channels, destinations, and research needs, not media spend alone.
- How is our information protected?
- Evidence is handled under written confidentiality terms, access is limited to the assigned audit team, and specific control, retention, and deletion terms are confirmed in the engagement agreement before any data is transferred.
Confidential
Request a confidential agency assessment
A short, confidential conversation to understand the decision you are facing, the evidence available, and whether an independent audit is the right instrument.