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The Creative Group
Scope My Audit

Campaign Failure Map

Underperformance is usually a symptom, not a diagnosis.

Answer nine short questions to see which parts of the customer journey require evidence. This is an orientation tool, not an audit.

  1. 01Do you have recent evidence showing how the target audience defines the problem and evaluates alternatives?

    Market reality

  2. 02Can you distinguish the buyer, user, influencer, and blocker, and explain the behavior the campaign must change?

    Audience behavior

  3. 03Do you have evidence that the market perceives the brand in the way the campaign intends?

    Positioning and perception

  4. 04Can the audience quickly explain the offer, value, differentiation, and reason to act?

    Offer and value proposition

  5. 05Has the creative been evaluated for attention, comprehension, branding, channel fit, and fatigue, not only clicks?

    Creative effectiveness

  6. 06Does the copy use customer language, address objections, provide proof, and maintain a consistent message hierarchy?

    Copy and message

  7. 07Can you verify that reach, frequency, targeting, placement quality, and allocation match audience behavior and campaign objectives?

    Media delivery

  8. 08Does the destination continue the promise and remove unnecessary friction across mobile, forms, checkout, or sales follow-up?

    Destination and customer journey

  9. 09Can platform outcomes be reconciled with analytics, CRM, revenue, margin, and incremental impact?

    Measurement and business economics

0 of 9 answered

Your result

Answer all nine questions to see the strongest links, the weakest or unknown links, the likely downstream consequences, and the evidence required to diagnose the cause properly. No email is required to see the result.