Full Campaign Audit
Understand performance across the complete journey.
Explain performance by examining the complete path from market perception to business outcome.
Method
Nine connected questions, examined as one system
Each dimension has a defined question, defined inputs, and defined tests. Findings are connected across dimensions rather than reported in isolation.
01 Market reality
Is the campaign built around the category customers are actually navigating?
We test the category frame, competitive set, demand assumptions, and cultural context against how buyers actually describe the problem.
If this link breaks: The campaign frames the problem as convenience while customers primarily discuss risk.
Pricing
Published scope, published limits
Standard pricing is based on campaigns, markets, audience complexity, creative volume, channels, destinations, and research needs, not media spend.
One campaign, one market
$15,000
- One campaign objective
- One primary audience
- Up to 20 creative assets
- Up to 5 destination pages
- Up to 3 paid channels
Up to three campaigns, one market
$25,000
- Up to 3 objectives or campaign families
- Up to 3 primary audiences
- Up to 50 creative assets
- Up to 10 destination pages
- Up to 5 paid channels
Multi-market or portfolio
Custom
- Priced by markets, languages, campaign families, audience segments, research requirements, and data complexity
Initial diagnostic within ten business days, and a complete evidence-backed Campaign Improvement Blueprint within thirty days after all required inputs are accepted.
Deliverables
What you receive
- Nine-dimension scorecard with written rationale for each score
- Evidence-backed findings with an explicit evidence status
- Connected root-cause analysis across dimensions
- Prioritized recommendations with owners and validation plans
- A 90-day Campaign Improvement Blueprint
Add-ons
Priced separately when required
- Primary audience or customer research
- Brand-perception study
- Incrementality or holdout test design
- Additional market or language
- Additional campaign family
- Agency working session and remediation planning
Not included
- Media planning, buying, or resale
- Creative production
- Implementation and ongoing management
- Recovery negotiation with vendors or agencies
Evidence standard
Every finding states how well it is evidenced
We do not present inference as fact. Each conclusion carries one of four statuses, and unknowns are reported as unknowns.
Verified
Directly supported by reliable evidence.
Supported inference
Multiple evidence points indicate the conclusion, but direct validation is incomplete.
Hypothesis
A plausible explanation requiring a defined test.
Unknown
Evidence is absent or contradictory.
We do not publish a single campaign health score. A campaign can have efficient delivery and still fail because the offer is weak, so the nine scores are shown individually with the constraint identified.
See these applied in the sample Campaign Improvement Blueprint.
Confidential
Request a confidential agency assessment
A short, confidential conversation to understand the decision you are facing, the evidence available, and whether an independent audit is the right instrument.